Private Label Launch for Murmyau Pet Chain
"The product-selection advice is highly professional — our private-label line broke into the top 10 best-sellers within three months of launch."
Result
All 12 stores now carry the Runchong private-label line, with 200+ restock orders per month.
Metrics
12Stores covered
200+Monthly orders
87%Repeat purchases
Murmyau wanted to break away from shelf homogenization. Based on store sales data, Runchong recommended a differentiated product mix and handled packaging design, compliance certification and first-mile shipping to the Moscow warehouse. Within three months the private label range entered the top-10 best sellers.